Posts Tagged ‘Genre Films’

Money Money MoneyThe oft-cited smart ass definition of insanity is the act of doing the exact same thing over and over again and expecting a different result. Week in, week out during the summer of 2016, we have seen a vivid illustration of textbook corporate insanity, courtesy of the Hollywood studios. With metronome frequency, a new release  – new being relative as it is most often the case a sequel or reboot – comes out on Friday (Thursday night, actually). It plays wide, underperforms at the box office, is ravaged by critics not on the payroll or motivated to see their name in blurbs, falls off a cliff in its second week in the theaters, and then is forgotten.

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